The natural step

The natural step

For nearly a year, the once rich and vibrant agricultural lands of Israel have suffered under the devastating impact of war, bombings, fires, and economic collapse. The ongoing conflict and the decline in tourism along the northern border have pushed our farmers and small local producers to the brink, witnessing decades of hard labor turned to ashes.

In response to this crisis, we are on a mission to support small Israeli producers in their darkest hour. We have meticulously curated a collection of the finest yields and products from across Israel’s northern border, offering you a taste of the nation’s best delicacies while providing much-needed income to those who cultivate them.

Our limited edition Holiday Gift Baskets are filled with seasonal, sustainable, and locally sourced products, with all proceeds dedicated to the farmers and producers who need your support.

Israelis for Blue and White Agriculture

“Israelis for Blue and White Agriculture” (IBWA) is an initiative that connects Israeli farmers affected by the war with private, institutional, and community consumers. The initiative’s goal is to save the livelihoods of farmers and their produce by selling it at fair prices to all consumers in the country, while promoting sustainability and strengthening the resilience of the local food system. IBWA aims to continue its work even after the war, with the understanding that building national resilience based on Israeli agriculture is a long-term process that requires persistence and learning. In collaboration with over 200 farmers and small businesses in the local food industry, IBWA organizes farmers’ markets across the country, reduces produce waste, and makes local produce more accessible. The initiative also promotes public solidarity as an essential part of Zionism in the 2023 model and serves as a model of sustainable excellence. IBWA is launched by TNS Israel, a leader in promoting food system resilience. For more information visit our website.

Social Links 

• Website Shop

• Linktree

• For questions and information: IBWA@thenaturalstep.co.il

• YouTube

• Joining Farmers to the Initiative

• Facebook Page

• Facebook Group

• Whatsapp Group